Funding festival.

Lafayette, Louisiana's an interesting place, especially in spring. The weather's great and Festival International—the largest free French-language music and art festival in the region (perhaps the world?)—fills over five stages for four days of music and entertainment from around the globe.

And it's free.

Well, sort of. Festival International volunteers sell artfully decorated metal pins at booths that read, "Keep Festival Free". Proceeds from pin sales fund the festival, of course, and buyers proudly don their support for festival on their sleeve, collar, hats, etc.

Who ever said you couldn't turn ticket sales into a marketing engine?

For more information on Festival International, visit festivalinternational.org