A quick reference from the makers of LISTSERV
L-Soft, the organization that invented LISTSERV back in the 80's, offers a thorough glossary of email terms on its site. So if you've ever wondered what the difference between a "hard" and a "soft" bounce is within the context of email, you'll find:
Bounces: Email messages that fail to reach their intended destination. "Hard" bounces are caused by invalid email addresses, whereas "soft" bounces are due to temporary conditions, such as overloaded inboxes.
Find out accepted definitions for click-through rate, double opt-in and more. The glossary doesn't include bacn, one of the newer categories of low-priority email, but it's an excellent resource nonetheless.
And if you've ever had questions about email legal issues, check out their excellent reference on the CAN-SPAM Act.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment